Ozium
Clear the Air
Stigmas aren’t sick, and Ozium had something to say about it.
Challenge:
Ozium has long served as the unofficial air freshener for smokers. Without a major marketing presence in the past few decades, we aimed to make a statement with their largest marketing launch to date. The campaign culminates in a music video and song featuring world-renowned surfer Makua Rothman and famous musician and smoker Wiz Khalifa. Titled "Clear the Air," the song embodies a mentality focused on overcoming stigmas. With the release of the song and video launch, our agency also produced several custom merchandise items, mini-sweepstakes, and nearly three months of social and CRM programming.
Role:
Senior Agency Producer
Produced & Shot at:
Madwell
In Partnership with:
Production Company: Starfish
Executive Producer: Jenita Spirtovic
Creative Directors: Chris Sojka, Eric Robbins, Sam Dickson
The full length music video, filmed on an XR stage. Full credits are available on the Youtube link.
“Clear the Air” Music Video behind the scenes footage.
Merch developed around the campaign, which we released in three waves.
Custom Ozium Gibson guitar designed and made to order for one of our lucky sweepstakes winners.
