Fernet Branca
Eyeknow Manor of Spirits and Astonishments
A haunted mansion in New Orleans with a unique twist of Fernet Branca.
Challenge:
Fernet Branca asked us to own Halloween as their chosen seasonal holiday. To achieve this, we developed several unique OLVs, launched a Halloween-themed merchandise line, and created the Eyeknow Manor of Spirits and Astonishments. The manor offered a multi-room, sensory experience that combined cutting-edge technology, Hollywood-style decor, and a self-guided scavenger hunt for those daring enough to explore its halls.
The Limited Edition Fernet Bottle held by a guest.
One of two AI-generated portrait walls and our take on roulette with unique prizes.
Fabricated by Millwright, coded by Madwell.
Our peppers ghost AI generated tarot reader featuring cards designed by Diego Patiño.
Our unique vintage TV array, mapped to several programs, both isolated and connected.
Developed in partnership with Millwright, Wlabs.
The manor from the street, a block from Bourbon St.
Ouija board, custom coded to move on it’s own, to give guests clues during their scavenger hunt.
Edoardo Branca, pouring a few shots at the manor. He is a sixth-generation descendant of Bernandino Branca—who created the bitter herbal Italian liqueur Fernet-Branca.
Our custom woodcut sign for the manor.
A top view of the courtyard with our speakeasy bar and merch on the left, our horror movie projector and our mapped vintage TVs, with the DJ booth in the back.
The courtyard at night and the merch room.
Custom fabricated vintage Fernet bottles.
Custom cake inspired by the manor and it’s art, created by Andrew Fuller, from Netflix “Is it Cake.”
