Ozium
National Cannabis Festival
The air sanitizer brand that accidentally became stoners favorite.
Challenge:
Ozium, an air sanitizer brand that’s been around almost half a century finally decided it was time to do some marketing. And they wanted to do so with a splash at none other than the National Cannabis Festival. This may come as a surprise but cannabis users are huge fans of Ozium, having been mentioned in countless hip-hop / rap tunes.
So our team put together a custom merch line, gave away free sample cans and hosted a giveaway with almost 1k people in attendance signing up for. During the event we partnered up with an awesome cannabis influencer and did some surprise and delight giveaways as well. After the event we put together a full merch paid media campaign and were pleasantly surprised at the sales that began rolling in.
Role:
Lead Project Producer
Produced at:
Madwell
Our looping spot, custom animated for inside the NCF tent.
Our bestselling white Ozium tee that we could never seem to keep in stock, an IP collaboration with the brand that fans really loved.
The facade walls on the backside of the tent with some renders of the build of the front and top view.
The customizable photo booth is always a big success.
One of our many social recap videos from the weekend.
