Denon
Lost in Sound
With the launch of the Denon Heos speaker family, get lost in sound.
Challenge:
Denon was launching their one-of-a-kind earbuds, the Denon PerL Pro’s and tasked us with creating their campaign and launch video. The product is truly incredible, with technology within the buds that listen to the way your ears take in sound and then adapt to how you hear. We landed on the wrapper, “Sound is Yours,” and tapped director Daniel Uribe and Brand New School to help us bring our vision to life. As a fast follow up we also created a web experience, partnering with several artists across genres, including Betty Who, Jeff Bernat, Julius Rodriguez, The Heavy Heavy and Thee Sacred Souls. We got data from their hearing profiles to allow users to listen to their tracks as they would.
Role:
Lead Project Producer
Produced at:
Madwell
Our hero :30 spot.
We also repurposed several of our stills into GIFs for social content, with supers and without.
The overall goal of the shoot was to try to show people in as many authentic situations with these speakers as possible.
I won’t lie and say there weren’t timing challenges doing a one day video and photo shoot, but we got it done!
Tried to make sure we created space for cozy shots with talent and chances to get silly together on camera.
We used one home location for the shoot, but did our best to make each scene and shot feel unique.
