Fernet Branca
Secret Handshake Tour
A nationwide tour and digital bar crawl with on-premise POS.
Challenge:
Fernet Branca tasked us with the goal of increasing pour rates in their key markets across the nation. So we took Fernando, the loveable Crocodile mascot and his band on a metaphorical tour, visiting key markets and bars across the states. The result has been a cross country live musical journey at venues in Miami, Nashville, Chicago, Brooklyn and San Fransisco.
Role:
Lead Producer, Merch Management, and Web Development Lead.
Digital OOH in Miami
Our 8 foot Fernando Statue that we took on the road.
Developed by Millwright, the Madwell fabrication studio.
A packed house in Miami.
We activated the outside with an additional bar and photo booth.
The digital passport web applicaiton.
Developed in house.
The merch table including VIP passes.
VIP passes were for those who completed the tour and included merch + shots.
Truck wrap we took across the country.
Our neon sign and vinyl signage.