Denon
Sound is Yours & The PerL Experience
We all hear differently, so why do we listen the same?
Challenge:
Denon was launching their one-of-a-kind earbuds, the Denon PerL Pro’s and tasked us with creating their campaign and launch video. The product is truly incredible, with technology within the buds that listen to the way your ears take in sound and then adapt to how you hear. We landed on the wrapper, “Sound is Yours,” and tapped director Daniel Uribe and Brand New School to help us bring our vision to life. As a fast follow up we also created a web experience, partnering with several artists across genres, including Betty Who, Jeff Bernat, Julius Rodriguez, The Heavy Heavy and Thee Sacred Souls. We got data from their hearing profiles to allow users to listen to their tracks as they would.
Role:
Lead Project Producer, Artist Partnerships, and Web Development.
Produced at:
Madwell
Artist Collaboration:
Staging Site
Our hero :60 spot.
Hi-res close up of the PerL Pro earbud.
With a short in-app survey you could determine which one of our artists you listened most like.
On our web app, you could listen to artists songs like they heard them.
We worked closely with their development team as we procured the rights to use the songs and collected artist profiles.
The version of the app we abstracted for the spot.
The app does look more detailed but for the sake of the spot we parsed it back for quicker clarity.
Our artist partnership agreements also included custom content produced by the artists.
Recolor and adjustments in post for all of our talent to match up with their auras.
Our paid social content that would push people to the PerL Experience, shared on both owned and partner social channels.